About:
Messenger marketing is a new and increasingly popular way to communicate with prospects, leads, and customers.
As a marketing channel it boasts better engagement than any other channel out there, including…
- Direct mail
- Social media
- Push notifications
- Skywriting
…you name it.
Emails feels cold and impersonal, and even the best email marketing departments in the world still get open rates under 30%.
In contrast, Facebook messages provide your customers with the personal, one-on-one interactions they want, with open rates currently beteween 85%-100%. And if they have a question, all they have to do is reply to your message—and someone from your company will be able to respond instantly.
my goal is to educate you on this and help you leverage this great tool.
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