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Marketing is no longer about selling products! Its all about creating a better customer excperience- Facebook chatbots are gaining more attention in the field of marketing. Being an early adopter of chatbot technology will give you a major advantage as a marketer over other competitors.
- 80% increase in open rates replacing the traditional email marketing
- Manychat offers better engagement rates leading to more sales
- Personalisation appeared to have a positive effect on the click-through rate. Personalising according to the specific customer helps to aim target audience.
- Chatbots are built with a purpose to understand human behaviour and provide data analysis about the customer. A facebook chatbot can get customer insights like user location, type of device, browser which helps in personalising.
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